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Tell Me More!

Let's get to know your business!

We will use this as a guide for you design project. Please do not feel overwhelmed. The more information you can provide, the more helpful it will be during the development process.

If you need help completing any portion of the form, we can work through each part together during our initial Discovery Meeting call. Don't worry.

Branding Questionnaire

COMPANY OVERVIEW

COMPANY OVERVIEW

Company Name:

Is there a unique story behind your business or business name?

What products or services to you provide?

Can you provide a brief description of your business and its core values?

Who are your top 3 competitors and how do you differ from them?

BRAND IDENTITY

BRAND IDENTITY

How would you describe your current brand in a few words?

What "key message" does your brand offer?

TARGET AUDIENCE

TARGET AUDIENCE

Who is your target audience or ideal customer?

What are the key demographics of your target audience (age, gender, location, interests)?

How do you want your audience to perceive your brand?

BRAND OBJECTIVES

BRAND OBJECTIVES

What is your brand's mission for the next 1-3 years?

What adjectives best represent the personality of your brand?

What emotions/attributes do you want your logo to convey?

If your brand was a person, which of the following word groups would best describe them?

SINCERE - Down-to-Earth - Honest - Wholesome - Cheerful

EXCITING - Daring - Spirited - Contemporary - Imaginative

COMPETENT - Reliable - Intelligent - Successful

SOPHISTICATED - Classy - Glamorous - Charming - Smooth

DESIGN PREFERENCES

BRAND AUDIENCE

Do you have an idea for your new logo?

Will your logo include a tag line? If so, will it always appear with the logo?

Do you have any existing design assets that should be incorporated into the new branding?

What type of logo design resonates most with your brand?

Monogram/Lettermark Logo

Wordmark Logo

Abstract Logo

Pictorial Logo

Mascot Logo

Emblem Logo

Pictorial-Wordmark Logo

Letterform Logo

Adaptive Logo

Are there any elements you want to see included in your logo design?

What is your preferred color palette for your brand?

Blue

Red

Yellow

Green

Purple

Orange

Black

White

Grey

Other

COLOR: If other, please note specific color(s) here

Are there any specific colors, fonts, or design elements you prefer or want to avoid?

Which design style(s) would best suit your brand?

Techy

Illustrative

Product-based

Flashy

Creative

Photographic

Minimalistic

Modern

Vintage

Industrial

Clean

Typographic

Old World

Other

Colorful

Feminine

Masculine

Colorful

Monotone

Sporty

Elegant

Serious

Fun

In terms of typography for your brand, which suits your brand best?

Serif

Sans Serif

Calligraphy

Script

Basic

Slim

Artistic

Old School

Cartoon

Distressed

Groovy

Deco

Gothic

Bold

COMPETITOR ANALYSIS

COMPETITOR ANALYSIS

Are there any well-known logos you like?

Share Photos of your References Here

Share Photos of your References Here

What do you like or dislike about their branding?

BUDGET AND TIMELINE

BUDGET AND TIMELINE

Free Text

MORE INFO: Mini Brand Package | Full Brand Package

Which package would you like to move forward with?

Mini Brand Package - $350

Full Brand Package - $650

Do you have a specific timeline or deadline for the completion of the project?

ADDITIONAL INFORMATION

ADDITIONAL INFORMATION

BRAND USAGE: How else will your brand be used?

Business Cards

Large Posters/Banners

Website

Apparel

Digital Marketing

Social Media

Print Materials

Is there any other information or specific requirements you'd like to share?

Contact Email:

CONTACT INFORMATION

CONTACT INFORMATION

Contact Person:

Thanks for submitting your questionnaire! Let me review your answers and I'll reach out shortly.

Looking forward to working with your brand!

-Carolina

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